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Business Details
18 Years
experience
Trusted Kitchen & Bath Cabinet Representatives
Founded in 2008, Rave Reps has established itself as a trusted partner for kitchen and bath dealers across New England and Upstate New York. Our founders, Doug Brenner and Ray Ducharme, bring decades of hands-on experience in the industry, having worked as designers, dealers, manufacturers, and business managers. We specialize in bridging the gap between dealers and manufacturers through personalized representation and strategic support. Our services include custom dealer onboarding, business analysis, and marketing consulting designed to drive measurable growth. We prioritize training as the foundation of success, offering industry-leading education programs for designers, sales teams, and business owners.

With a focus on quality and innovation, we represent environmentally conscious, vertically integrated cabinet lines that meet diverse client needs. Our commitment to true partnership means dealers work with the full strength of our team, not just a single representative. Over the years, weve pioneered new market opportunities and developed unconventional strategies to help dealers thrive in competitive environments. Our mission remains simple: deliver outstanding service, foster collaboration, and consistently follow through on promises. With over 150 loyal dealers and a growing network, we continue to build on our reputation as a reliable, results-driven partner in the kitchen and bath industry.
Services
Dealer Onboarding Business Analysis Marketing Consulting Custom Training Programs Product Representation
Details
  • Year established: 2008
Highlights and features
  • We offer over 50 combined years of experience in the kitchen and bath industry.
  • Our team provides dedicated representation and full-company support to dealers.
  • We deliver measurable results through customized business analysis and marketing strategies.
  • Our proprietary training programs enhance sales performance and product knowledge.
  • We specialize in unconventional, effective market development techniques.
What people say
Superior quality products Great job in training Dedicated rep support Measurable business growth Innovative marketing strategies
Services
Dealer Onboarding
Our custom onboarding process accelerates integration for new cabinet dealers, providing in-depth training and resources. We ensure a seamless transition by offering market-specific insights and product expertise. This tailored approach helps dealers quickly gain traction and succeed in competitive environments.
Business Analysis
We conduct thorough business assessments to identify strengths and opportunities for kitchen design businesses. By partnering closely with dealers, we create strategic blueprints for success that optimize operations and maximize growth potential through data-driven recommendations.
Marketing Consulting
Our marketing experts specialize in branding, graphic design, and web development for the kitchen design industry. We implement social media strategies and automation tools for lead management, transforming businesses through targeted campaigns and digital innovation.
Custom Training Programs
We deliver industry-leading training for designers, sales managers, and business owners. Our proprietary techniques focus on objection handling, product advantages, and profit maximization. Programs include showroom layout guidance and installer training to enhance overall performance.
Product Representation
We represent premium kitchen and bath cabinet lines with environmentally friendly, vertically integrated manufacturing. Our portfolio includes Woodland, Craft-Maid, and Legend Cabinetry, offering dealers access to high-quality products and exclusive market opportunities.
People
Doug Brenner
Founder
With decades of experience in kitchen and bath design, Doug Brenner co-founded Rave Reps in 2008. He previously operated a $3M dealership and brings expertise in business strategy and manufacturer partnerships.
Ray Ducharme
Founder
Ray Ducharme has over 40 years in the kitchen and bath industry, from retail design to marketing leadership roles. He co-founded Rave Reps to provide innovative solutions for dealers and manufacturers across New England.
Jim Partsch
Sales Representative
Jim Partsch joined Rave Reps in 2014 with 20+ years of experience working with dealers and designers in Upstate New York. He specializes in connecting local businesses with premium cabinet solutions.
Chris Micardi
Sales Representative
Chris Micardi brings extensive regional expertise to Rave Reps, focusing on building strong relationships between dealers and manufacturers. He supports clients with product selection and market strategy in New England.
Timothy Smith
Sales Representative
Timothy Smith serves as a dedicated sales representative for Rave Reps, leveraging his industry knowledge to help dealers maximize sales potential through strategic product representation and customer engagement.
Questions
What services does Rave Reps offer?
We provide dealer onboarding, business analysis, marketing consulting, custom training programs, and premium cabinet product representation to kitchen and bath dealers.
Which areas do you serve?
We serve all six New England states and Upstate New York with localized sales and product support.
How do you help dealers grow?
We combine strategic business analysis, targeted marketing solutions, and industry-leading training to help dealers increase sales and operational efficiency.
What training programs are available?
Our programs include sales techniques, product knowledge, showroom design, and business management training tailored for kitchen and bath professionals.